Our Story

“My mother and Grandmother made my clothes when I was little,I would have the design input (frills, frills and more frills). If I wasn’t having fun dressing up- my doll collection would be my fashion victims for the day.” Natasha Dwyer

After studying fashion design for 4 years Arthur Ave was born, named after the street where the magic all begun.

Always thinking about sustainability, starting out Natasha would only use recycled fabrics, everything had an old world feel and patchy like look to it. Her distinct style came about, purely because accessing large meterage was not an option and not readily available.Natasha stunning use of mixing and matching colours prints and textures can still be found heavily in her collections today.

Along the way Natasha has won many awards for her designs, one in particular took her to study fashion in Paris. Planet Ark and AWFA awarded her best use of recycled materials. Dressing beauty queens – designing Jesinta Campbell’s National Costume for Australia with the high heel sheep skin boots and creating wedding gowns for High profile footballers partners.

Most recently Arthur Ave is very proud to partner up with Thread together, a charity that restores dignity and hope.

You can visit Arthur Avenues flag ship store at 140 George st Sydney or head over to our stockiest page and find your nearest boutique across Australia or New Zealand.

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